Privacy Policy

The Early Prevention and Longevity Institute LLC ("Company," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at earlyprevention.com ("Website"), use our services, or interact with us. This Privacy Policy does not apply to the use and disclosure of Protected Health Information ("PHI") by our affiliated healthcare providers, which is governed by our HIPAA Notice of Privacy Practices.

By using our Website or services, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Website or services.

Section 1: Information We Collect

1.1 Information You Provide to Us

We may collect the following information that you provide directly:

• Contact information: name, email address, phone number, mailing address
• Account information: username, password, and other registration details
• Health and medical information: health history, medical records, and other information you provide in connection with our services (governed by our HIPAA Notice of Privacy Practices when it constitutes PHI)
• Payment information: credit card number, billing address, and other payment details (processed through our third-party payment processor; we do not store full payment card numbers)
• Communications: messages you send to us via email, contact forms, or other channels
• Intake forms and questionnaires: responses you provide in patient intake forms

1.2 Information Collected Automatically

When you visit our Website, we may automatically collect:

• Device information: browser type, operating system, device type
• Usage information: pages visited, time spent on pages, links clicked, referring website
• IP address and approximate geographic location
• Cookies and similar tracking technologies (see Section 6 below)

1.3 Information from Third Parties

We may receive information about you from third-party sources, including our healthcare providers, laboratories, pharmacies, and other service providers involved in your care.

Section 2: How We Use Your Information

We use your information for the following purposes:

• To provide and administer our services, including scheduling, billing, and care coordination
• To communicate with you about your account, services, appointments, and inquiries
• To process payments and manage your membership
• To send you health-related information, educational content, and newsletters (you may opt out at any time)
• To improve our Website, services, and user experience
• To comply with legal obligations and enforce our agreements
• To protect the safety and security of our services and users
• To conduct research using de-identified information as described in our Services Agreement
• To respond to legal requests and prevent fraud

Section 3: How We Share Your Information

We do not sell your personal information to third parties.

We may share your information with the following categories of recipients:

Healthcare Providers: With our affiliated healthcare providers and their collaborating physicians for treatment, care coordination, and clinical operations.

Service Providers: With third-party vendors who perform services on our behalf, including:

• Electronic health record (EHR) and practice management systems
• Payment processors
• Email and communication platforms
• Website hosting and analytics providers
• Laboratory and diagnostic service providers
• Pharmacy services
• AI transcription and clinical documentation services
• Cloud storage and data backup services

These service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared.

Legal and Regulatory: With law enforcement, government agencies, or other parties when required by law, legal process, or to protect our rights, safety, or property.

Business Transfers: In connection with any merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity.

With Your Consent: We may share your information with other parties when you provide explicit consent.

Section 4: Your Privacy Rights

4.1 California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act ("CPRA"):

Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.

Right to Delete: You have the right to request that we delete the personal information we have collected about you, subject to certain exceptions.

Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt-Out of Sale or Sharing: We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes.

Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to uses necessary to provide the services you requested.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise these rights, contact us at Email us. We will verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

Please note: the CCPA/CPRA does not apply to PHI that is governed by HIPAA. Your rights regarding PHI are described in our HIPAA Notice of Privacy Practices.

4.2 All Users

Regardless of your location, you may:

• Access and update your personal information by contacting us
• Opt out of marketing communications by following the unsubscribe instructions in those communications or by contacting us
• Request a copy of your personal information
• Request deletion of your personal information (subject to legal retention requirements)

Section 5: Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Medical records are retained in accordance with applicable state law, which may require retention for a minimum of seven (7) years from the date of the last patient encounter (or longer for minors).

When personal information is no longer needed, we will securely delete or de-identify it.

Section 6: Cookies and Tracking Technologies

6.1 What We Use

Our Website may use cookies and similar technologies to:

• Enable Website functionality (necessary cookies)
• Remember your preferences (functional cookies)
• Understand how you use our Website (analytics cookies)
• Deliver relevant content (performance cookies)

6.2 Third-Party Analytics

We may use third-party analytics services such as Google Analytics to help us understand Website usage. These services may collect information about your use of our Website and may use cookies and similar technologies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6.3 Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being placed. Disabling cookies may affect the functionality of our Website.

6.4 Do Not Track

Some browsers offer a "Do Not Track" feature. Our Website does not currently respond to "Do Not Track" signals.

Section 7: Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, access controls, secure data storage, and employee training.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information.

Section 8: Children's Privacy

Our services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information.

Section 9: Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

Section 10: Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Privacy Policy on our Website with the updated effective date. If we have your email address on file, we may also notify you by email. Your continued use of our Website or services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

Section 11: Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

The Early Prevention and Longevity Institute LLC
Email: Email us
Website: earlyprevention.com